To Our FabFitFun Family,

First of all, we would like to express our sincere apologies for the recent ad that appeared on X. Clearly, this was a mistake - a poorly thought out attempt to participate in a viral moment through a marketing test - and for that we take ownership and responsibility.

Without defending the decision because we don’t believe it was a good one, we do want to share a bit of context. As we continue to expand our marketing channels, we decided to test ads and allocate a budget to X. One of the concepts proposed was a riff on Elon Musk’s interview last week that garnered a tremendous amount of attention. However, the content and tone of the ad was out of place and out of character and is not representative of who we are as a brand.

Our goal as a company has always been to bring value and spark joy and this ad did the opposite. We promise to do better. We are deeply appreciative of our members, partners and employees and grateful for your feedback, which we have taken to heart.

With our sincerest apologies and deepest appreciation,

Dan, Mike and Katie